Licenses

The City Clerk’s Office maintains the following city licenses. Please contact the City Clerk's office 715-395-7200 for additional information.

ALCOHOL
Original application / Renewal application. In addition to applicable fee listed below, liquor license applicants are required to pay a $20 publication fee and $35 health inspection fee. Additional Wisconsin Department of Revenue forms are available online. (See State Statutes Chapter 125 and City Code Chapter 14 for rules and regulations.)

Class A Beer - $100
Class B Beer - $100
Class B Liquor & Class B Beer - $600
Class C Wine - $100
TEMPORARY BEER AND/OR WINE LICENSE (AKA Picnic License) - $10
AMEND THE PREMISE FOR A SPECIAL EVENT $25 + $15 if offering food (for health inspection fee)
TAVERN OPERATOR (Bartender) July 1-June 30 2-year License Period, $30. Completion certificate from Wisconsin Responsible Beverage Server's Course required. (Provisional license, $5. Valid for 60 days.)

ENTERTAINMENT

AMUSEMENT Device Operator*July 1-June 30 Annual License Period, $10 each device.
AMUSEMENT Device Owner* July 1-June 30 Annual License Period, $6 each ($400 max).
CABARET July 1-June 30 Annual License Period, $350. Includes Karaoke. ($50 for business without alcohol license.)
1-DAY CABARET $50.
KARAOKE* July 1-June 30 Annual License Period, $100.

BUSINESS & SALES

CHRISTMAS TREE* November-December License Period, $50 ($25 refunded after site clean-up).
CIGARETTE & TOBACCO PRODUCT RETAIL LICENSE*July 1-June 30 Annual License Period, $100.
DIRECT SELLER See Peddler/Solicitor.
HOTEL/MOTEL/ROOMING HOUSE* July 1-June 30 Annual License Period, $50 for up to 5 units (plus $1 for each additional unit) and $15 health inspection fee.
MASSAGE/BODYWORK BUSINESS July 1-June 30 Annual License Period, $50.
MASSAGE THERAPY PRACTITIONER July 1-June 30 Annual License Period, $20.
MOBILE HOME COURT July 1-June 30 Annual License Period, $50 + $2/space $15 health inspection fee.
PAWN BROKER*January 1-December 30 Annual License Period, $210 + $500 bond.
PEDDLER/SOLICITOR/DIRECT SELLERJanuary 1-December 30 Annual License Period, $50 + bond for inventory.
SALVAGE/JUNK DEALER/YARDJanuary 1-December 30 Annual License Period, $50 + $5/collection vehicle.
SECONDHAND DEALERS* January 1-December 30 Annual License Period, $27.50.
SECONDHAND JEWELRY* May-April, $30.
SECONDHAND MALL/FLEA MARKET* May/April 2-year license period, $165.
TATTOO ESTABLISHMENT July 1-June 30 Annual License Period, $50 + $15 health Inspection fee.
WORM STAND January 1-December 30 Annual License Period, $1 per stand.

VEHICLE

ANIMAL-DRAWN VEHICLE January 1-December 30 Annual License Period, $25 + certificate of liability insurance.
TAXICAB COMPANY July 1-June 30 Annual License Period, $150 for first cab + $100/add'l cab (or $50 if added after January 1).
TAXICAB OPERATOR (Driver) July 1-June 30 Annual License Period, $25.
TOWING/WRECKER SERVICE January 1-December 30 Annual License Period, $75 + $50/towing vehicle.
STORAGE OF NON-OPERATING VEHICLES January 1-December 30 Annual License Period, $25. May be pro-rated quarterly.

ETC

BED & BREAKFAST (AKA Short-term rentals) No license required.
CONTRACTORS (General, Electric, Heating & Gas) Please contact Building Inspection at 715-395-7288.
DOG/KENNEL LICENSE Contact the Finance Department for assistance at 715-395-7291.
FIREWORKS (Novelty) Contact the Fire Department 715-395-1680. Inside retail premises only; outdoor stands prohibited.
FORTUNE TELLING Similar practices prohibited.
OBSTRUCT SIDEWALK Council approval needed for more than 3 days.
RENTAL PROPERTIES No license required.
SPECIAL EVENT PERMIT Contact the Parks & Recreation Department 715-395-7270.
SPECIAL USE PERMIT Contact the Planning Department 715-395-7335.
TEMPORARY OUTSIDE USE PERMIT Contact the Planning Department 715-395-7335.

* Wisconsin Seller's Permit Number required.

LATE FEE Any person desiring to maintain an annual city license shall file an application with the city clerk prior to the expiration date of their active license. If the license fee is not paid within the grace period of five business days, a late fee of 50 percent of the total application fee will be added to the amount due. The late fee shall be no less than $25.00 per license application.
REINSTATEMENT FEE An additional administrative collection charge of 50 percent of the original total application fee shall be added to the amount due if the renewal application is remitted more than 15 days after the previous license has expired.