Licenses

The City Clerk’s Office maintains the following city licenses. Please contact the City Clerk's office 715-395-7200 for additional information.

ALCOHOL
Original application / Renewal application. In addition to applicable fee listed below, liquor license applicants are required to pay a $20 publication fee and $35 health inspection fee. Additional Wisconsin Department of Revenue forms are available online. (See State Statutes Chapter 125 and City Code Chapter 14 for rules and regulations.)

Class A Beer - $100
Class B Beer - $100
Class B Liquor & Class B Beer - $600
Class C Wine - $100
TEMPORARY BEER AND/OR WINE LICENSE (AKA Picnic License) - $10
AMEND THE PREMISE FOR A SPECIAL EVENT $25 + $15 if offering food (for health inspection fee)
TAVERN OPERATOR (Bartender) July 1-June 30 2-year License Period, $30. Completion certificate from Wisconsin Responsible Beverage Server's Course required. (Provisional license, $5. Valid for 60 days.)

ENTERTAINMENT

AMUSEMENT Device Operator*July 1-June 30 Annual License Period, $10 each device.
AMUSEMENT Device Owner* July 1-June 30 Annual License Period, $6 each ($400 max).
CABARET July 1-June 30 Annual License Period, $350. Includes Karaoke. ($50 for business without alcohol license.)
1-DAY CABARET $50.
KARAOKE* July 1-June 30 Annual License Period, $100.

BUSINESS & SALES

CHRISTMAS TREE* November-December License Period, $50 ($25 refunded after site clean-up).
CIGARETTE & TOBACCO PRODUCT RETAIL LICENSE*July 1-June 30 Annual License Period, $100.
DIRECT SELLER See Peddler/Solicitor.
HOTEL/MOTEL/ROOMING HOUSE* July 1-June 30 Annual License Period, $50 for up to 5 units (plus $1 for each additional unit) and $15 health inspection fee.
MASSAGE/BODYWORK BUSINESS July 1-June 30 Annual License Period, $50.
MASSAGE THERAPY PRACTITIONER July 1-June 30 Annual License Period, $20.
MOBILE HOME COURT July 1-June 30 Annual License Period, $50 + $2/space $15 health inspection fee.
PAWN BROKER*January 1-December 30 Annual License Period, $210 + $500 bond.
PEDDLER/SOLICITOR/DIRECT SELLERJanuary 1-December 30 Annual License Period, $50 + bond for inventory.
SALVAGE/JUNK DEALER/YARDJanuary 1-December 30 Annual License Period, $50 + $5/collection vehicle.
SECONDHAND DEALERS* January 1-December 30 Annual License Period, $27.50.
SECONDHAND JEWELRY* May-April, $30.
SECONDHAND MALL/FLEA MARKET* May/April 2-year license period, $165.
TATTOO ESTABLISHMENT July 1-June 30 Annual License Period, $50 + $15 health Inspection fee.
WORM STAND January 1-December 30 Annual License Period, $1 per stand.

VEHICLE

ANIMAL-DRAWN VEHICLE January 1-December 30 Annual License Period, $25 + certificate of liability insurance.
TAXICAB COMPANY July 1-June 30 Annual License Period, $150 for first cab + $100/add'l cab (or $50 if added after January 1).
TAXICAB OPERATOR (Driver) July 1-June 30 Annual License Period, $25.
TOWING/WRECKER SERVICE January 1-December 30 Annual License Period, $75 + $50/towing vehicle.
STORAGE OF NON-OPERATING VEHICLES January 1-December 30 Annual License Period, $25. May be pro-rated quarterly.

ETC

BED & BREAKFAST (AKA Short-term rentals) No license required.
CONTRACTORS (General, Electric, Heating & Gas) Please contact Building Inspection at 715-395-7288.
DOG/KENNEL LICENSE Contact the Finance Department for assistance at 715-395-7291.
FIREWORKS (Novelty) Contact the Fire Department 715-395-1680. Inside retail premises only; outdoor stands prohibited.
FORTUNE TELLING Similar practices prohibited.
OBSTRUCT SIDEWALK Council approval needed for more than 3 days.
RENTAL PROPERTIES No license required.
SPECIAL EVENT PERMIT Contact the Parks & Recreation Department 715-395-7270.
SPECIAL USE PERMIT Contact the Planning Department 715-395-7335.
TEMPORARY OUTSIDE USE PERMIT Contact the Planning Department 715-395-7335.

* Wisconsin Seller's Permit Number required.